The consumer sector represents the largest sector of the U.S. economy and like many other segments of the economy is undergoing rapid change. The BPC team has significant industry and transaction experience, which is critical to assist boards and management teams in navigating the challenges of today’s markets. Our team understands the strategic positioning, brand value, unit economics, and growth prospects vital to understanding dynamic consumer companies.
We are keenly aware of the trends that are reshaping the traditional consumer experience and economy. The rapidly changing forces of the digital economy have reshaped how companies interact with the consumer and how traditional consumer brands are perceived by the capital markets. Today’s consumer is highly focused on health and wellness and increasingly is attracted to organic and natural foods, functional beverages, and lower calorie, “smarter” foods. The widespread adoption of internet retailing and mobile devices has put increasing pressure on margins for branded consumer products and their retailers. Social media has become a mandatory marketing vehicle for all consumer companies and effective utilization of social media is critical to brand building.
Our team can assist consumer companies as they respond to these rapidly changing forces of the New Economy, adjust to a world of accelerated changing of brand loyalties and preferences, and look to maximize value in today’s capital markets. We can assist management teams in properly positioning their stories within this changing landscape. We provide capital raising and merger & acquisition advisory services, including fairness opinions, to public and private corporations, as well as private equity sponsors.